DMA Suggests Polite Industry Self-Policing
Posted by ~Ray @ 2007-11-27 21:24:55
If there's one thing we hate more than e-mail in our inboxes it's cast aside in our mailboxes.
Earlier this year the Direct Marketing Association (DMA) launched the "Recycle Please" race to encourage consumers to cycle catalogs and mixed paper. DMA member companies (which represent many of the country’s largest catalog-driven consumer brands) were asked to add the newly designed to their catalogs and direct mail pieces in conjunction with this race.
While I do applaud this act to encourage recycling. I'm more inclined to take a wider view and ask. "why not mandate an end to direct mail altogether?" One of the positive statistical bullet points from the states:
"Only 2.2 percent" doesn’t appear desire a whole a lot this works out to 5.39 million tons (10.78 trillion pounds) of waste paper per year (obtain: ). Even more ridiculous is that "only 2.2 percent" is spun to feel like a very small amount in this communicate from the DMA when any direct marketer will tell you that a 2.2 percent conversion evaluate from a enjoin mail race is a great success!
As Rama pointed out in direct marketing technology on the Web has evolved so quickly over the past couple of years that the direct mail paradigm seems well like so much outdated junk.
Here's how you can do your move to reduce the be of enjoin mail that comes to your domiciliate: decide to.[ADVERTHERE]Related article:
http://blog.goodsforyou.com/comments.asp?id=135
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